Legal

Privacy Policy

We keep this simple and human-readable. Here's exactly what data we collect, why, and how you can control it.

Last updated: 4 November 2026

Who we are

TravelKind is run by TravelKind Ltd, a company set up by Adam and Bella Oliver, which is responsible for your data. We help travellers make more conscious choices for people, animals and the planet.

TravelKind Ltd is a private limited company registered in England and Wales (company number 17559559), with its registered office at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom.

If you have any questions about this policy or your data, please contact us at hello@betravelkind.com.

What data we collect and why

Mailing list email address

If you sign up to our mailing list, or create a TravelKind account, we collect your email address. We use this to send you updates, blog posts and travel tips. We will only ever email you about TravelKind content — we will never use it for anything else, and we will never sell or share it with third parties.

Legal basis: Your explicit consent, given when you submit our newsletter signup form, or when you create an account (account creation makes clear that it also subscribes you to the mailing list).

How to withdraw consent: Every email we send includes an unsubscribe link. You can also contact us at the address above to have your email removed at any time.

KindScore inputs

When you use KindScore, you submit information about a travel activity or experience. This text is sent to Anthropic's API to generate a rating and assessment. We keep a log of the text typed into KindScore and whether it led to a rating, so we can see what travellers are looking for and improve the tool. That log holds no account, IP address or other identifier, so nothing in it links a search to you. Please don't type personal details into the search box. Please refer to Anthropic's Privacy Policy for how they handle data submitted via their API.

Legal basis: Our legitimate interest in providing you with the service you requested.

Contact form

If you send us a message through the form on our About page, your name, email address and message are emailed to our inbox so we can reply. We don't store them anywhere on our website, and we keep the email only as long as we need it to answer you.

Legal basis: Our legitimate interest in replying to the message you sent us.

Account data

When you create an account, we store your email address, username, and role (e.g. standard user or administrator) in our database. This information is used solely to authenticate you and personalise your experience on the site.

Creating an account also subscribes your email address to our mailing list — see “Mailing list email address” above for what that involves and how to opt out.

Legal basis: Performance of a contract — you need an account to access member features.

Google Sign-In

If you choose to sign in with Google, Google shares your email address with us so we can create or match your account. We do not receive your Google password. Please refer to Google's Privacy Policy for details of what Google collects on their end.

Legal basis: Your explicit consent, given when you authorise the Google sign-in flow.

Comments

When you post a comment as a guest, we collect your display name and email address. Your email address is used only for administrative purposes and is never shown publicly — only your display name appears alongside your comment. If you are signed in, your display name is taken from your account profile rather than collected separately.

Legal basis: Our legitimate interest in providing a functional comment system and preventing abuse.

Points

Registered users accumulate points based on comment activity — for example, by posting comments or receiving likes from other users. We store a running points total against your account. This data exists solely to reflect your participation on the site and is not shared with third parties.

Legal basis: Our legitimate interest in recognising community participation.

Cookies and local storage

Cloudflare Turnstile

We use Cloudflare Turnstile to protect our forms from automated spam. Turnstile may set cookies or use browser signals to verify that you are a human. No personal data is collected by us through this mechanism. Please refer to Cloudflare's Privacy Policy for details.

Analytics

We use Vercel Analytics to understand how visitors use the site. This is privacy-friendly, aggregated analytics — it does not track you personally across sites and does not use advertising cookies. Please refer to Vercel's Privacy Policy for details.

We also keep our own daily totals: how many visits the site gets, how many times each blog post is read, and how often each link on our links page is tapped, along with which social platform you came from. These are plain counts. We store no cookie, IP address or anything else that could identify you.

Affiliate links

Some blog posts contain affiliate links, which are labelled. We do not set any cookies for them. If you click one, you are taken through Travelpayouts to the partner's website, and Travelpayouts or the partner may set a cookie so that a booking you make can be credited to us. Please refer to Travelpayouts' Privacy Policy and the partner's own policy for details.

Our links page also lists referral codes and links for services we use. If you follow one, you go straight to that company's website, which may record that you came from us so that we receive a reward. Their own privacy policy applies there.

Third-party services

We use a small number of trusted third-party services to run this website. Each handles data according to their own privacy policies:

Your rights

Under UK GDPR you have the right to:

  • Access the personal data we hold about you
  • Have your data corrected if it is inaccurate
  • Request that we delete your data
  • Withdraw consent at any time (without affecting the lawfulness of processing before withdrawal)
  • Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, please contact us at hello@betravelkind.com. We will respond within 30 days.

Changes to this policy

We may update this Privacy Policy as the site grows or our data practices change. We will always update the “Last updated” date at the top, and if a change is significant we will let our mailing list know.