Sustainable travel shouldn't be hard.

Be TravelKind's mission is to make it straightforward for you to make more sustainable choices, every time you travel. Here you'll find practical tools to make sure every experience you book is one you can feel good about. You don't need to be an expert.

If you've ever asked yourself

“Does my cultural tourism benefit the local community?”

“Is this wildlife sanctuary actually ethical?”

“Am I seeing real eco-tourism or greenwashing?”

then you're in the right place.

We want a world that our children can enjoy seeing as much as we do today. That means we need to make choices that reduce, and eventually end, exploitation of people, animals and natural resources in tourism. Instead, we should support the businesses who are intentional about protecting what makes every destination special.

We're not perfect travellers ourselves, but we believe that trying to do better is better than not trying. That could mean slow travel over a rushed itinerary, green transport over convenience, real cultural tourism over a staged photo. Every better choice counts, and that's what matters to us.

Read more about the couple behind Be TravelKind and how elephants changed the way we see travel.

KindScore is the fast way to check how sustainable any tourism experience is. Whether you're considering booking an activity or want to see if somewhere you've already been is operating sustainably, KindScore makes this quick and easy.

The free tool searches the web for information on any experience's impact on local people, wildlife and the environment. You see this in 3 scores, plus an overall KindScore rating.

Every KindScore rating shows you the Good and Concern points we found, plus where we found them, so you can see exactly what the score is based on. You can also click "Explain" on any point to get a deeper understanding.