A wild koala dozing in the fork of a gum tree on Magnetic Island, Australia

Discover sustainable travel experiences

Anywhere in the world, without hours of research

See an activity's impact

Try somewhere you visited recently, or somewhere you're thinking of going

KindScore searches the web for evidence of a travel activity's impact on people, animals and the planet. Where enough public information exists, it gives you a clear impact score and the reasons for it.

Free to try, no account needed. How KindScore works

See an example

KindScore — Rating of impact to people, animals and planet

Elephant Nature Park day visit

Sources report the operator rescues elephants from exploitation, funds conservation through visitor fees, and runs welfare and rainforest programs; two elephants died in 2024 floods.

Rating page →

Our goal: Make sustainable travel easy, for everyone

TravelKind's mission is to make it easy for you to make more sustainable choices, every time you travel. Here you'll find practical tools and honest advice to help you choose experiences you can feel good about. You don't need to be an expert.

If you've ever asked yourself

“Is this cultural tourism really helping the local community?”

“Is this wildlife sanctuary actually ethical?”

“Is this real eco-tourism, or just greenwashing?”

then you're in the right place.

We want our children to enjoy seeing the world as much as we do today. For us, that means helping to end the exploitation of people, animals and nature in tourism, and supporting the businesses that genuinely protect what makes each destination special.

We're not perfect travellers ourselves, but we believe that trying to do better is better than not trying. That might mean slow travel instead of a rushed itinerary, green travel like a sleeper train instead of a domestic flight, or cultural tourism that pays local guides rather than a staged photo opportunity. Every better choice counts, and that's what matters to us.

Read more about the couple behind TravelKind and how elephants changed the way we see travel.

What sustainability means to us

“Sustainable” doesn't just mean lower carbon emissions. It means being able to continue for a long time. To us, “sustainable travel” means protecting what makes a destination worth visiting, for ourselves and for our children and grandchildren. That includes the local cultures, people, history, wildlife, and natural environment.

People

Supporting the traditions, livelihoods and values of the people who live where we visit, so they benefit from tourism rather than being exploited by it.

Animals

Putting animal welfare first, for wild and captive animals alike, so they live healthy, fulfilled lives and inspire future generations to care about them too.

Planet

Protecting our environment is critical to the future of all of us, whether we travel or not. This means reducing carbon emissions, waste and pollution.

Coming soon

Collections, on a map

See every KindScore in a Collection on one map. Perfect for:

  • A wishlist of kinder places to visit
  • Planning a trip around them
  • Sharing your highlights with friends

We'll email you when it's live.