Conscious choices made easy,
every time you travel
We're Adam and Bella. We're building Be TravelKind because our honeymoon showed us that small choices when we travel can result in a big impact on people, animals and the planet.
How it started
Elephants made us think about how we travel
We had an incredible honeymoon travelling in Vietnam and Thailand, taking in the unique sights, experiences, food and culture of each amazing country. But as we explored, we found ourselves questioning the impact of our travel - who benefits, and who is harmed?
It was during our visit to Elephant Nature Park in Chiang Mai, a truly ethical sanctuary that puts the elephants first, where we really thought about how small choices matter. What if we'd decided to see elephants a different way? What if we thought bathing and feeding them sounded more enjoyable, without knowing that we're financially incentivising unethical treatment of these majestic animals?
We believe that travel can be beneficial - for the traveller, for the communities they visit and for the nature they can be inspired to protect. Small choices can make a big impact.
But how do we know which choices will make a difference?
KindScore is our first tool to help travellers easily find out how ethical a travel activity is. It rates any activity's impact on people, animals and the planet in seconds, and it's completely free and open for anyone to use.
Try KindScore NowWe hope you'll join us in making better choices every time you travel, and watch out for future tools and guidance to help make travel more sustainable for everyone.
Who we are
Adam
Software engineer, photographer and newly certified rescue diver. I'm building the website, writing the blog and capturing most of the photos you'll see here. I'm endlessly curious about the data behind travel and how small decisions can add up to a lighter footprint
Photography site
Bella
Researcher, ideas person and community builder. I'm the one asking the awkward questions, shaping our stories, and turning what we learn into videos and guides. I'm passionate about travel that supports the local people who make authentic experiences possible
What matters to us
People
Sustaining the traditions, livelihoods and values of the people who live where we visit, ensuring they benefit from tourism rather than being exploited by it.
Animals
Respecting welfare rights for both wild and captive animals, ensuring they live healthy and fulfilled lives to inspire future generations to care about them too.
Planet
Protecting our environment is critical to the future of all of us, whether we travel or not. This means reducing carbon emissions, waste and pollution.
What you'll find here
We share openly — the good and the bad
Be TravelKind is our space to share what we learn as we travel. We've made choices that we'd make differently now, and we'll never get everything right. But being more conscious of how we travel - and helping you to do the same - can enormously improve the world around us.
Trying to do better, is better than not trying at all.
If we help you pick an ethical elephant sanctuary over an elephant ride, choose a train over a plane, or stay at a locally owned hotel rather than a big chain resort, then we've achieved our goal.
Follow our journey and join the conversation.
@be_travelkind on Instagram